Login

Community Engagement Specialist

Black Hills Federal Credit Union | Rapid City, SD

Posted Date 4/14/2025
Description

General Purpose: The Community Engagement Specialist develops and implements strategies to increase credit union visibility, strengthen community relationships, and support membership growth through events, social media, and community partnerships.

Essential Duties/Responsibilities:

* Plan, coordinate, and execute credit union participation in trade shows, and community events, as well as credit union sponsored events, working closely with Member Experience staff to ensure consistency across regions
* Manage and complete event logistics including venue selection, vendor relationships, materials preparation, promotion and staff coordination
* Work closely with marketing team and stakeholders to ensure advertising and promotions help achieve desired results
* Measure and report on event effectiveness and ROI, recommending improvements for future initiatives.
* Collaborating with the Communications Specialist, develop and implement community engagement social media and communications strategy that amplifies our credit union's mission and services when out in the community
* Create engaging content highlighting member success stories, financial education, community involvement, and credit union offerings
* Monitor social media analytics for these posts to optimize content performance and engagement
* Collaborate with Member Experience team and all member facing departments to initiate targeted campaigns and promotions that drive membership growth
* Help identify and monitor the success of sponsorship opportunities that best align with strategic goals
* Assist departments in tracking conversion metrics from community engagement activities to new memberships
* With oversight from VP Marketing, optimize utilization of the Black Hills FCU Charitable Fund, ensuring resources are allocated strategically to address community priorities and create measurable impact.
* Develop and manage the annual community engagement budget across all regional markets
* Track expenditures, prepare regular budget reports, and identify opportunities for cost optimization

Other Duties/Responsibilities:

* Determine ways to best utilize the Charitable Fund to support BHFCU projects such as the School Support Drive.
* Work closely with the Community Action Team and Sponsorships and Donations Committee to best utilize credit union funds to further the mission
* Oversee the selection, ordering, and inventory management of promotional items and branded merchandise
* Administer the communication and distribution of community event tickets obtained through corporate sponsorship packages and community partnerships
* Ensure brand consistency across all promotional materials and logo items
* Evaluate vendor relationships and negotiate favorable terms for branded merchandise
* Perform other duties as assigned.

Additional Information

Job Knowledge: * Knowledge of Credit Union’s products and services as well as the Credit Union difference. * Knowledge of laws and regulations affecting Credit Union operations. * Knowledge of organization's policies/procedures and Credit Union's service philosophy. * Knowledge of basic graphic design tools. * Strong understanding of social medica platforms and content strategies. * Strong presentation and interpersonal skills. * Knowledge of project management skills and ability to manage multiple initiatives simultaneously. * Knowledge of budgeting and financial management * The ability to execute time management and self-discipline skills. Must be able to manage time effectively, regardless of work location (branch office, home office or traveling). * Advanced ability to present and provide financial education; ability to communicate with all facets of the Credit Union's constituency, from entry level employees to skilled professionals and managers/owners; ability to meet deadlines and work under pressure. * Advanced knowledge of business English and spelling/grammar. * Advanced knowledge of PC software, including but not limited to, word processing, spreadsheets, databases, and desktop publishing. * Ability to maintain member relationship information in a meaningful way that can be shared. Job Qualifications (Skills): BHFCU is committed to working with its employees to reasonably accommodate them with the physical aspects of the position. The following list outlines

Share this opportunity